marclecerf.com

Marc Lecerf — Art direction & Graphic design

Paris based designer specialized in art direction, graphic design, branding, editorial design, interactive design and the different grey areas in between. I work with a wide range of clients operating in fashion, food, media, industry and technology.

  • Creation and design of Citizen, a modular media website bringing together news, articles, stories, podcasts and interviews. Citizen offers a rich and easy-to-adapt template for brands wanting to express themselves on a variety of subjects related to their universe.

    A branding inspired by the North American media universe. A clear and simple identity to keep graphic neutrality and allow each client to focus on functionalities while projecting their own brand identity. An exercise close to no-brand branding that focus on usability, accessibility and information architecture.

  • Collaboration with Renaud Dardaine to design a soccer fan scarf, the emblematic item dedicated to people who love the beautiful game. A tribute to all those who frequent the soccer arenas, week after week, passionate, dedicated and sometimes resigned.

    This scarf is an ode to the fervor of the 12th man. Its name “Tumulte” means “Agitation” in french. This notion is represented by the fog of smoke on one side contrasting with the silence of the empty seats on the other side. The photographic direction takes place in the heart of a stadium where the soul of fans comes from.

  • Art direction for insrt., a sound design studio based in Paris.

    In order to illustrate the creative universe of the brand, the art direction took its inspiration in insrt.’s roots between Paris and Houston. This DNA is transposed with spatial and aircraft imagery reminding the concept of sound barrier. This identity came to life with a dynamic typographic language and two strong colorimetric choices.

  • Cogitech

    Rebranding of Cogitech, a material's expert company for conception architecture and design pieces.

    The new branding aims to make its DNA more tangible: engineering and crafting, high quality and proximity. For that a new graphic territory based on textures and granularity combined to a micro/macro photography AD has been set. This work applies to a new completely redefined website to all print productions.

  • Art direction and web design for INSEEC U. A grouping of 16 specialized schools in management, engineering sciences, communication and political science.

    Creation of a website as a central space to find publications from INSEEC U’s researchers and teachers. This work required clarity, readability and neutrality to improve indexing and profiling, the main goal of this website.

  • Various projects realised during the last few years, gathering branding, print and digital works in fields as varied as fashion, food and media.

Citizen

Creation and design of Citizen, a modular media website bringing together news, articles, stories, podcasts and interviews. Citizen offers a rich and easy-to-adapt template for brands wanting to express themselves on a variety of subjects related to their universe.

A branding inspired by the North American media universe. A clear and simple identity to keep graphic neutrality and allow each client to focus on functionalities while projecting their own brand identity. An exercise close to no-brand branding that focus on usability, accessibility and information architecture.

citizen logo variation
citizen logo poster
citizen homepage
citizen logo application
citizen logo color variation
citizen mobile
citizen mobile categories
citizen flexibility
citizen modularity
citizen brand declinaison

Citizen

Role Art Direction & Conception. Studio OctaveOctave. Strategy Douglas Graglia & Marc Lecerf. Project Management Charlotte Avont. Typography Söhne by Klim Type Foundry. Special thanks Clément Lebau, Charlotte Avont and Douglas Graglia.

Tumulte

Collaboration with Renaud Dardaine to design a soccer fan scarf, the emblematic item dedicated to people who love the beautiful game. A tribute to all those who frequent the soccer arenas, week after week, passionate, dedicated and sometimes resigned.

This scarf is an ode to the fervor of the 12th man. Its name “Tumulte” means “Agitation” in french. This notion is represented by the fog of smoke on one side contrasting with the silence of the empty seats on the other side. The photographic direction takes place in the heart of a stadium where the soul of fans comes from.

tumulte scarf soccer football
tumulte scarf soccer football
tumulte scarf soccer football
tumulte scarf soccer football
tumulte scarf soccer football
cogitech texture light
cogitech work hand carbon
tumulte scarf soccer football

Tumulte

Role Art direction with Renaud Dardaine. Font Suisse Works by Swiss Typeface.

INSEEC U

Art direction and web design for INSEEC U. A grouping of 16 specialized schools in management, engineering sciences, communication and political science.

Creation of a website as a central space to find publications from INSEEC U’s researchers and teachers. This work required clarity, readability and neutrality to improve indexing and profiling, the main goal of this website.

inseec u website teacher
inseec u website teacher
inseec u contributions intellectuelles videos

INSEEC U, 2019

Role Art Direction. Studio OctaveOctave. Conception Clément Lebau. Project Management Alice Clavier, Sarah-Jade Bouteldja. Development Victor Timsit. Typography IBM Plex by Mike Abbink & Bold Monday.

Cogitech

Rebranding of Cogitech, a material's expert company for conception architecture and design pieces.

The new branding aims to make its DNA more tangible: engineering and crafting, high quality and proximity. For that a new graphic territory based on textures and granularity combined to a micro/macro photography AD has been set. This work applies to a new completely redefined website to all print productions.

cogitech logo texture
cogitech logo
cogitech workshop human
cogitech website homepage
cogitech texture light
cogitech work hand carbon
cogitech texture
cogitech work hand
cogitech website team
cogitech texture
cogitech print booklet
cogitech print booklet
cogitech print booklet
cogitech workshop human

Cogitech, 2017

Role Design. Studio Abmo. Art direction Dezyderiusz Gusta. Strategy Lise Delanoe and Sonia Cordier. Conception Marc Lecerf. Photography Sydney Léa Le Bour. Project Management Laurelise Feyeux. Development Viseth Chum. Printer Graph’imprim. Typography Founders Grotesk by Klim Type Foundry. Special thanks Sylvain Quidant, Lise Delanoe, Sonia Cordier and Dezyderiusz Gusta.

→ cogitech.fr

insrt

Art direction for insrt., a sound design studio based in Paris.

In order to illustrate the creative universe of the brand, the art direction took its inspiration in insrt.’s roots between Paris and Houston. This DNA is transposed with spatial and aircraft imagery reminding the concept of sound barrier. This identity came to life with a dynamic typographic language and two strong colorimetric choices.

insrt logo
insrt
insrt
insrt
insrt
insrt

insrt., 2013 — 2016

Role Art Director. Typography Averta by Kostas Bartokas for TDFoundry. Special thanks Thibault Pierens.

Miscellaneous

Various projects realised during the last few years, gathering branding, print and digital works in fields as varied as fashion, food and media.

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Special thanks Lise Delanöe, Sonia Cordier & Dez Gusta.