Marc Lecerf — Art direction & Graphic design

Creation and design of Citizen, a modular media website bringing together news, articles, stories, podcasts and interviews. Citizen offers a rich and easy-to-adapt template for brands wanting to express themselves on a variety of subjects related to their universe.

A branding inspired by the North American media universe. A clear and simple identity to keep graphic neutrality and allow each client to focus on functionalities while projecting their own brand identity. An exercise close to no-brand branding that focus on usability, accessibility and information architecture.

Collaboration with Renaud Dardaine to design a soccer fan scarf, the emblematic item dedicated to people who love the beautiful game. A tribute to all those who frequent the soccer arenas, week after week, passionate, dedicated and sometimes resigned.

This scarf is an ode to the fervor of the 12th man. Its name “Tumulte” means “Agitation” in french. This notion is represented by the fog of smoke on one side contrasting with the silence of the empty seats on the other side. The photographic direction takes place in the heart of a stadium where the soul of fans comes from.

Art direction for insrt., a sound design studio based in Paris.

In order to illustrate the creative universe of the brand, the art direction took its inspiration in insrt.’s roots between Paris and Houston. This DNA is transposed with spatial and aircraft imagery reminding the concept of sound barrier. This identity came to life with a dynamic typographic language and two strong colorimetric choices.

Cogitech

Rebranding of Cogitech, a material's expert company for conception architecture and design pieces.

The new branding aims to make its DNA more tangible: engineering and crafting, high quality and proximity. For that a new graphic territory based on textures and granularity combined to a micro/macro photography AD has been set. This work applies to a new completely redefined website to all print productions.

Art direction and web design for INSEEC U. A grouping of 16 specialized schools in management, engineering sciences, communication and political science.

Creation of a website as a central space to find publications from INSEEC U’s researchers and teachers. This work required clarity, readability and neutrality to improve indexing and profiling, the main goal of this website.

Various projects realised during the last few years, gathering branding, print and digital works in fields as varied as fashion, food and media.